Privacy policy
Last updated: September 7, 2026
MafeMato is an online footwear storefront operated by ARTE IN ACTI LLC.
MafeMato operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). MafeMato is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy describes how we collect, use, process, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us.
If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By accessing or using any of the Services, you acknowledge that you have read and understood this Privacy Policy and how your information is collected, used, and disclosed as described below.
PERSONAL INFORMATION WE COLLECT OR PROCESS
When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person.
Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you.
We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:
• Contact details, including your name, address, billing address, shipping address, phone number, and email address.
• Financial information, including credit card, debit card, financial account information, transaction details, form of payment, payment confirmation, and other payment details.
• Account information, including your username, password, security questions, preferences, and settings.
• Transaction information, including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange, or cancel, and your past transactions.
• Communications with us, including information you include when contacting our customer support team.
• Device information, including information about your device, browser, network connection, IP address, and other unique identifiers.
• Usage information, including information regarding your interaction with the Services and how and when you navigate or use the Services.
PERSONAL INFORMATION SOURCES
We may collect personal information from the following sources:
• Directly from you, including when you create an account, visit or use the Services, place an order, communicate with us, or otherwise provide us with your personal information.
• Automatically through the Services, including from your device when you use our Services or visit our website, and through the use of cookies and similar technologies.
• From our service providers, including when we engage them to provide technology, payment processing, analytics, shipping, fulfillment, customer support, or other services on our behalf.
• From our partners or other third parties.
HOW WE USE YOUR PERSONAL INFORMATION
Depending on how you interact with us or which Services you use, we may use personal information for the following purposes:
Provide, Tailor, and Improve the Services
We use your personal information to provide you with the Services, including to perform our contract with you, process payments, fulfill orders, remember your preferences and items you are interested in, send notifications related to your account or orders, process purchases, returns, exchanges, or other transactions, create and manage your account, arrange shipping, facilitate returns, enable reviews, and provide a customized shopping experience.
We may also use your personal information to improve and personalize the Services.
Marketing and Advertising
We may use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications by email, text message, or other permitted channels.
We may also use information about your activity on the Services to show you advertisements for products or services on our website or other websites and platforms, including advertisements based on items you previously viewed, purchased, or added to your cart.
Security and Fraud Prevention
We use your personal information to authenticate accounts, provide a secure payment and shopping experience, detect, investigate, or take action regarding suspected fraudulent, illegal, unsafe, or malicious activity, and protect our customers, business, and Services.
If you create an account, you are responsible for keeping your account credentials secure. We recommend that you do not share your username, password, or other access information with anyone else.
Communicating with You
We use your personal information to provide customer support, respond to inquiries, provide effective Services, and maintain our business relationship with you.
Legal Reasons
We may use personal information to comply with applicable laws or valid legal processes, including requests from law enforcement or government authorities, to investigate or participate in legal proceedings, and to enforce or investigate potential violations of our Terms of Service or other policies.
HOW WE DISCLOSE PERSONAL INFORMATION
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy.
These circumstances may include:
• With Shopify, vendors, and other third parties that perform services on our behalf, including IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping.
• With business and marketing partners that provide marketing or advertising services.
For example, Shopify may support personalized advertising with third-party services based on your online activity across different merchants and websites.
Depending on where you reside, you may have the right to opt out of certain uses of your personal information for targeted advertising or sharing.
You can exercise applicable opt-out rights here:
https://mafemato.us/pages/data-sharing-opt-out
• When you direct, request, or consent to the disclosure of information to third parties, such as when information is required to ship products to you or when you use social media features or integrations.
• With our affiliates or within our corporate group.
• In connection with a business transaction, such as a merger, acquisition, restructuring, or sale of assets.
• To comply with legal obligations, subpoenas, search warrants, or other valid legal requests.
• To enforce our Terms of Service or other policies and protect the rights, property, safety, and security of MafeMato, ARTE IN ACTI LLC, our customers, users, and others.
RELATIONSHIP WITH SHOPIFY
The Services are hosted by Shopify.
Shopify collects and processes personal information relating to your access to and use of the Services in order to provide and improve the Services.
Information you submit through the Services may be transmitted to and shared with Shopify and other third-party service providers, including providers located in countries other than the country where you reside.
To help protect, operate, grow, and improve our business, we may use Shopify features that incorporate information obtained from your interactions with our store, Shopify, and other merchants.
In certain circumstances, Shopify may be responsible for processing your personal information, including responding to requests relating to data processed directly by Shopify.
To learn more about how Shopify uses your personal information, please review the Shopify Consumer Privacy Policy:
https://www.shopify.com/legal/privacy/app-users
Depending on where you live, you may also exercise certain privacy rights through the Shopify Privacy Portal:
https://privacy.shopify.com/en
THIRD-PARTY WEBSITES AND LINKS
The Services may contain links to websites, applications, or online platforms operated by third parties.
If you follow links to websites that are not operated or controlled by us, you should review their privacy policies, security practices, terms, and conditions.
We are not responsible for the privacy, security, accuracy, availability, or practices of third-party websites or platforms.
Information you provide on public or semi-public platforms, including third-party social media platforms, may also be visible to other users.
The inclusion of third-party links on our website does not necessarily imply endorsement of those third parties or their content.
CHILDREN'S DATA
The Services are not intended for use by children, and we do not knowingly collect personal information from children under the age of majority in the applicable jurisdiction.
If you are a parent or guardian and believe that a child has provided us with personal information, please contact us using the details provided below to request deletion.
As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell," as those terms may be defined under applicable law, personal information belonging to individuals under 16 years of age.
SECURITY AND RETENTION OF YOUR INFORMATION
We take reasonable measures to protect personal information.
However, no security system or method of transmitting information over the internet is completely secure, and we cannot guarantee perfect security.
We recommend that you do not send sensitive or confidential information through unsecured communication channels.
How long we retain personal information depends on factors including whether we need the information to maintain your account, provide the Services, fulfill orders, comply with legal obligations, resolve disputes, prevent fraud, or enforce our contracts and policies.
YOUR RIGHTS AND CHOICES
Depending on where you live, you may have some or all of the following rights regarding your personal information.
These rights are not absolute and may apply only in certain circumstances as provided by applicable law.
Right to Access / Know
You may have the right to request access to personal information that we maintain about you.
Right to Delete
You may have the right to request deletion of certain personal information that we maintain about you.
Right to Correct
You may have the right to request correction of inaccurate personal information.
Right of Portability
You may have the right to receive a copy of certain personal information we maintain about you and, in some circumstances, request that it be transferred to another party.
Right to Opt Out of Sale or Sharing for Targeted Advertising
Depending on where you reside, you may have the right to opt out of the "sale" or "sharing" of your personal information or processing for purposes considered to be targeted advertising under applicable privacy laws.
You can exercise applicable opt-out rights here:
https://mafemato.us/pages/data-sharing-opt-out
If you visit our website with the Global Privacy Control opt-out preference signal enabled, we may treat this as an opt-out request for the device and browser you use, as required by applicable law.
If Shopify is able to associate the device sending the signal with a Shopify account, the opt-out request may also be applied to that account.
More information about Global Privacy Control is available at:
https://globalprivacycontrol.org/
Other than Global Privacy Control where applicable, we may not recognize other "Do Not Track" signals sent by browsers or devices.
Managing Communication Preferences
We may send promotional emails where permitted by law.
You can unsubscribe from promotional emails at any time by using the unsubscribe link included in those communications.
Even if you opt out of promotional communications, we may still send non-promotional messages relating to orders, account activity, customer service, security, or other transactions.
You may exercise applicable privacy rights through the Services where available or by contacting us using the details provided below.
To learn more about privacy rights relating to information processed by Shopify, please visit:
https://privacy.shopify.com/en
We will not discriminate against you for exercising applicable privacy rights.
We may need to verify your identity before processing a privacy request, as permitted or required by law.
Where applicable, you may authorize an agent to submit a privacy request on your behalf. We may require proof of authorization and may also require you to verify your identity directly with us.
We will respond to valid privacy requests within the time required by applicable law.
COMPLAINTS
If you have concerns or complaints regarding how we process your personal information, please contact us using the information provided below.
Depending on where you live, you may also have the right to appeal a decision regarding a privacy request or submit a complaint to your local data protection authority.
INTERNATIONAL TRANSFERS
We may transfer, store, and process personal information outside the country where you live.
If personal information is transferred from the European Economic Area or the United Kingdom to another country, we will use recognized legal transfer mechanisms where required, such as the European Commission's Standard Contractual Clauses or equivalent mechanisms recognized by the appropriate United Kingdom authority, unless the destination country has been determined to provide an adequate level of data protection.
CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes to our practices, Services, legal requirements, or other operational reasons.
When we update this Privacy Policy, we will post the revised version on this website and update the "Last updated" date.
We will provide additional notice where required by applicable law.
CONTACT
If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any privacy rights available to you, please contact us:
MafeMato
Operated by ARTE IN ACTI LLC
Email: contact@arteinacti.com
WhatsApp: +1 949-325-4917
Website: https://mafemato.us
We will respond to privacy-related inquiries and requests in accordance with applicable law.